综合英语III-跨文化商务沟通与写作

文章来源:上海科技大学通识教学中心发布时间:2020-12-15浏览次数:181

课程信息

            

课程名称:综合英语III-跨文化商务沟通与写作    General English III-International Business Communication

课程代码:GEHA1106

课程学分:4

课程简介


Part 1 - 32 ACH (4 ACH/ week) : International Communication (Week 1 – Week 8)

The primary aims of this component are to:  

•Introduce methods of addressing challenges that arise from intercultural differences 

•Explain the practical use of intercultural communication in business  

•Develop research and analytical skills in intercultural communication theory and practice 


Part 2 – 32 ACH (4 ACH/ week): Business Communication (Week 9 – Week 16)   

The primary aims of this component are to:

•Produce business communication campaigns and documents suitable for various countries

•Understand the rules of effective marketing writing in several cultures

•Create an effective marketing copy for a range of media and audiences in different countries  







返回原图
/