课程信息
课程名称：综合英语III-跨文化商务沟通与写作 General English III-International Business Communication
课程代码：GEHA1106
课程学分：4
课程简介
Part 1 - 32 ACH (4 ACH/ week) : International Communication (Week 1 – Week 8)
The primary aims of this component are to:
•Introduce methods of addressing challenges that arise from intercultural differences
•Explain the practical use of intercultural communication in business
•Develop research and analytical skills in intercultural communication theory and practice
Part 2 – 32 ACH (4 ACH/ week): Business Communication (Week 9 – Week 16)
The primary aims of this component are to:
•Produce business communication campaigns and documents suitable for various countries
•Understand the rules of effective marketing writing in several cultures
•Create an effective marketing copy for a range of media and audiences in different countries